Understanding the risk associated with launching a new product or service is critical for good decision-making.
Your products and services are offered in highly competitive markets, typically among numerous global competitors. A patent lawsuit could cause you to have to stop selling your product or service. Alternatively, it could result in you having to pay a license fee, impacting profitability. We can assess the risk associated with launching new products and services by evaluating whether there are patents or trademarks owned by others that could be relevant to your planned commercial activities. This assessment is also useful in determining whether to invest in R&D in certain technologies. While it’s not possible to eliminate risk entirely, it is possible to assess and mitigate risk to a level that’s acceptable to you and your business.